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Last Updated 4th March 2020
Brand Binary ℅ Australian Cyber Corporation Pty Ltd (“Brand Binary”, “we”, “us”, or “our”) provides a Software as a Service (SaaS) based “Conversation Cloud” that allows our customers to store, manipulate, analyze and transfer messages between their business systems and their customers on a variety of Brand Binary-provided and third party messaging channels (the “Service”). A “Customer” is an entity with whom Brand Binary has an agreement to provide the Service.
This Brand Binary (℅ Australian Cyber Corporation Pty Ltd) Terms of Service (the “Agreement”) is an agreement between the Customer and Brand Binary (℅ Australian Cyber Corporation Pty Ltd), together the “Parties” and each, a “Party”, and is entered the date the Customer signs up for a Brand Binary account through the Brand Binary website (the “Effective Date”).
If you register for a Brand Binary account, you acknowledge your understanding of these terms and enter the Agreement on behalf of the Customer. Please make sure you have the necessary authority to enter into the Agreement on behalf of the Customer before proceeding.
BY USING ANY ELEMENT OF THE BRAND BINARY SOLUTION (INCLUDING THE WEBSITE, CUSTOMER ENGAGEMENT SOLUTION, ENTERPRISE SOLUTION, GOVERNMENT SOLUTION), CUSTOMER ACKNOWLEDGES THAT CUSTOMER HAS READ, ACCEPTS AND AGREES TO BE BOUND BY AND COMPLY WITH THE TERMS AND CONDITIONS SET OUT IN THIS AGREEMENT, AS AMENDED FROM TIME TO TIME IN ACCORDANCE WITH SECTION 16(j). IF CUSTOMER DOES NOT ACCEPT AND AGREE TO BE BOUND BY THIS AGREEMENT, CUSTOMER WILL IMMEDIATELY CEASE ANY FURTHER USE OF THE BRAND BINARY SOLUTION, INCLUDING USE OF ANY PART THEREOF. CUSTOMER REPRESENTS AND WARRANTS TO BRAND BINARY THAT CUSTOMER HAS THE CAPACITY TO ENTER INTO THIS LEGALLY BINDING AGREEMENT. IF CUSTOMER IS USING THE BRAND BINARY SOLUTION ON BEHALF OF ANOTHER PERSON, CUSTOMER HEREBY REPRESENTS AND WARRANTS TO BRAND BINARY THAT CUSTOMER HAS THE AUTHORITY TO BIND SUCH PERSON TO THIS AGREEMENT.
“Administrator Accounts” as defined in section 9.
“Administrative User” means an individual who is an employee or contractor of Customer and that Customer wishes to have access to and use of the Brand Binary Platform.
“Business” means either the Customer or Customer’s Client, as the case may be.
“Integrated Product” means any of the following: (i) Customer Application, (ii) Custom-Integrated Business Applications, and (iii) Pre-Integrated Third Party Business Applications.
“Chat Participant” means an individual who communicates with a Business (a “User”) or on behalf of a Business (an “Agent”) through the Brand Binary Platform.
“Conversation” means an exchange of any number of sent or received Brand Binary Messages between an individual Integrated Product and a Chat Participant in a month..
“Customer Account” as defined in section 9.
“Customer Application” means any software application or web site developed by Customer using or integrating with the Brand Binary SDK or APIs under the license terms of this Agreement.
“Customer’s Client” means any client of the Customer.
“Customer Data” means any data, information, content, records, and files that Customer (or any of its Administrative Users, Customer’s Clients or Chat Participants) loads, receives through, transmits to or enters into the Brand Binary Platform, and any data, information, content, records and files that the Brand Binary Platform obtains from Customer’s servers or systems or from third parties on Customer’s behalf, including any and all intellectual property rights in any of the foregoing.
“Custom-Integrated Business Applications” means any business software applications used by Customer to interoperate with the Brand Binary Platform through the Brand Binary API, where such software has been integrated with the Brand Binary API by Customer, but which software, for greater certainty, excludes Pre-Integrated Third Party Business Applications and Customer Application(s).
“Messaging Channels” means either (i) web, iOS, Android or other messaging channel enabled by a Brand Binary SDK, (ii) SMS or email that is integrated with the Brand Binary Solution, or (iii) a Third Party Messaging Platform that is integrated with the Brand Binary Solution.
“Modifications” means modifications, improvements, customizations, updates, enhancements, aggregations, compilations, derivative works, translations, adaptations, and results from processing (including analyses, reports, databases, datasets, recommendations, and visual representations) in any form or medium, and “Modify” has a corresponding meaning.
“Personal Data” means any information relating to an identified or identifiable natural person any information relating to an identified or identifiable natural person (“Data Subject”)
“Pre-Integrated Third Party Business Applications” means third party business software used by Customer to interoperate with the Brand Binary Platform, where such software is already integrated with the Brand Binary Platform and is made available to Customer on the Brand Binary Website.
“Services” means the services provided by Brand Binary to Customer that facilitates the communication between a Business and Chat Participants through a variety of Messaging Channels (e.g. WhatsApp, SMS), as more particularly described on the Brand Binary Website.
“Brand Binary API” means the application programming interface, sample source code, tools, webhooks, instructions, documentation, other materials, and any Modifications thereto, made available by Brand Binary to Customer to assist Customer in developing its Customer Application that interoperates with the Brand Binary Platform.
“Brand Binary Message” means any communication sent or received between a Chat Participant and an Integrated Product using any component of the Brand Binary Solution.
“Brand Binary Platform” means the software, hardware, and systems used by Brand Binary to host and make the Services available for Customer’s use, including the Website, and any Modifications thereto.
“Brand Binary Property” is defined in section 5.
“Brand Binary SDKs” means the software development kits made available by Brand Binary for the development of software applications for each of iOS, Android, the web, and any Modifications thereto or future versions launched by Brand Binary for other platforms, that interoperate with the Brand Binary Platform, and “Brand Binary SDK” means any one of the foregoing software development kits, as the context requires.
“Brand Binary Solution” means: (i) the Brand Binary Platforms; (ii) the Brand Binary API; (iii) the Brand Binary SDKs, (iv) any Modifications to the preceding.
“Brand Binary Website” means any websites used by Brand Binary to provide the Brand Binary Services, including the website located at www.brandbinary.com.
“Third Party Messaging Platforms” means any third party platform that may be used by Chat Participants to transmit and receive messages with a Business, including but not limited to WhatsApp, SMS, Facebook Messenger, WeChat, LINE, Telegram, Viber, and other platforms that Brand Binary may support in the future.
Provisioning of the Brand Binary Platform:
Subject to Customer’s compliance with the terms and conditions of this Agreement, Brand Binary grants to Customer a limited, non-exclusive, non-transferable, non-sublicensable, revocable right and license during the Term to use the Brand Binary API solely (i) to enable the Customer Application to interoperate with the Brand Binary Platform or (ii) for developing or enabling Custom-Integrated Business Applications that will only be used by Customer to interoperate with the Brand Binary Platform in accordance with the terms of this Agreement and any other policies and guidelines published by Brand Binary from time to time.
License Grant to Software Development Kit:
Subject to Customer’s compliance with the terms and conditions of this Agreement, Brand Binary grants to Customer a limited, non-exclusive, non-transferable, non-sublicensable, revocable right and license during the Term to:
download, install and use the Brand Binary SDK from the Brand Binary Website and other sites linked from the Brand Binary Website solely to develop functionality within Customer Applications for facilitating communications between a Business and the Chat Participants through the Brand Binary Platform in accordance with the terms of this Agreement and any other policies or guidelines published by Brand Binary from time to time;
embed within the Customer Application the redistributable components of the Brand Binary SDK in object code form;
Additionally, Brand Binary grants Customers on paid subscriptions a limited, non-exclusive, non-transferable, non-sublicensable, revocable right and license during the Term to:
distribute the Brand Binary SDK to Customer’s Clients solely to enable Customer’s Clients to develop functionality in its software for facilitating communications between such Customer’s Clients and Chat Participants through the Brand Binary Platform in accordance with the terms of this Agreement and any other end-user license agreements, policies or guidelines published by Brand Binary from time to time.
End-User License Agreement for Customer Applications:
Customer may permit Chat Participants to use Customer Applications to communicate with Customer through the Brand Binary Platform. Customer will enter into an end-user license agreement (“EULA”) with such Chat Participants as a condition of such Chat Participant’s use of any Customer Applications. Customer will ensure that the EULA contain terms that are no less protective of Brand Binary and the Brand Binary Platform as the terms of this Agreement.
Brand Binary will retain the history of every SMS Conversation accessible for retrieval by Customer for a minimum of thirty (30) days.
WhatsApp (and any other encrypted chat services):
Brand Binary does not store any communication between the Customer and Customer’s client that happens over WhatsApp. Brand Binary only facilitates such communication however Facebook’s Data Retention & Security policy of WhatsApp For Business applies here.
During the Term, Customer hereby grants to Brand Binary a worldwide, non-exclusive, non-transferable and non-sub-licensable (other than to affiliates) royalty-free licence to use Customer’s trademarks and logos made available to Brand Binary by Customer as part of this agreement, solely in connection with the marketing, advertising, and promotion of the Brand Binary Solution, including listing the Customer and the Customer Application on the Brand Binary Website; and only in accordance with Customer’s reasonable trademark usage guidelines, as updated by Customer from time to time. Customer may require Brand Binary to cease using Customer’s trademarks and logos if, in the reasonable opinion of Customer, the continued display of Customer’s trademarks and logos would cause a materially adverse effect on Customer’s image and the goodwill associated therewith.
During the Term, Brand Binary grants to Customer a limited, non-exclusive, non-transferable and non-sub-licensable (other than to affiliates) royalty-free licence to use Brand Binary’s trademarks and logos made available to Customer by Brand Binary as part of this Agreement, solely in connection with the marketing, advertising, and promotion of the Brand Binary Solution, and only in accordance with Brand Binary’s reasonable trademark usage guidelines, as updated by Brand Binary from time to time. Brand Binary may require the Customer to cease using the Brand Binary’s trademarks and logos if, in the reasonable opinion of Brand Binary, the continued display of the Brand Binary’s trademarks and logos would cause a materially adverse effect on Brand Binary’s image and the goodwill associated therewith.
Brand Binary expressly reserves all rights, title, and interest in, and Customer will not acquire any right, title or interest in: (i) the Brand Binary Solution (or any part thereof) and any other materials or content provided by Brand Binary under this Agreement, including any and all Modifications to any of the foregoing; and (ii) all intellectual property rights in any of the foregoing (clauses (i) and (ii) are collectively, the “Brand Binary Property”), in each case, subject to the license rights expressly granted under Section 2, 3, 4(a). All right, title and interest in the Brand Binary Property will remain with Brand Binary (or Brand Binary’s third party suppliers, as applicable). For greater certainty, the Brand Binary Property is licensed and not “sold” to Customer.
Customer shall retain all right, title, and interest to any modifications, extensions, or derivative works of the Brand Binary SDKs that Customer develops or has developed on its behalf (such modifications, extensions or derivative works, the “Customer Derivative Works”). The foregoing does not prevent Brand Binary from exploiting any Brand Binary Property, including any independently developed future developments, modifications, adaptations, changes, derivative works or new works, even if the foregoing is similar or functionally identical to the Customer Derivative Works. Accordingly, Customer will not assert, whether directly or indirectly, any of its intellectual property rights in or to the Customer Derivative Works against Brand Binary or any customers or clients of Brand Binary.
Customer acknowledges and agrees that Brand Binary may store, use, reproduce, Modify, and transfer to its subcontractors, Customer Data, including Personal Data, solely in connection with delivering the Services under this Agreement. Customer further acknowledges and agrees that Brand Binary may store, use, reproduce, Modify, and transfer data that is not related to an identified or identifiable natural person, including aggregated or de-identified data, without limitation, for its internal business purposes, including but not limited to such purposes as analytics, quality assurance, product and service improvement, and new product and service development. Customer agrees to cause any Administrative User, Customer’s Client, and Chat Participant to agree to the same terms as this Section 7.
Upon Customer’s request, Brand Binary will issue one or more administrator accounts (the “Administrator Accounts”) to Customer that provides Customer with the capability to create accounts for use by individuals who are an employee or contractor of Customer and that Customer wishes to have access to and use of the Brand Binary Platform (each, an “Administrative User”). Customer will ensure that Administrative Users only use the Brand Binary Platform through their Customer Account. Customer will not share the Administrator Accounts with any other person and will not allow Administrative Users to share their Customer Account with any other person. Customer will promptly notify Brand Binary of any actual or suspected unauthorized use of the Brand Binary Platform. Brand Binary reserves the right to suspend, deactivate, or replace any Customer Account or Administrator Accounts if it determines that the Customer Account or Administrator Account, as applicable, may have been used for an unauthorized purpose.
Customer acknowledges and agrees that it is responsible for the activities and communications of all Administrative Users and Chat Participants on the Brand Binary Platform, and the compliance by all Administrative Users, Customer’s Clients and Chat Participants with this Agreement, and any guidelines and policies published by Brand Binary from time to time. Without limiting the generality of any of the foregoing, Customer will not, and will not permit any other person (including any Administrative Users, Customer’s Clients or Chat Participants) to:
use the Brand Binary Platform to send, upload, collect, transmit, store, use, disclose or process, or ask Brand Binary to obtain from third parties or perform any of the above with respect to, any
that contains any computer viruses, worms, malicious code, or any software intended to damage or alter a computer system or data;
that Customer or the applicable Administrative User, Customer’s Client or Chat Participant does not have the lawful right to send, upload, collect, transmit, store, use, disclose, process, copy, transmit, distribute and display;
that is false, intentionally misleading, or impersonates any other person;
that is bullying, harassing, abusive, threatening, vulgar, obscene, or offensive, or that contains pornography, nudity, or graphic or gratuitous violence, or that promotes violence, racism, discrimination, bigotry, hatred, or physical harm of any kind against any group or individual;
that is harmful to minors in any way or targeted at persons under the age of 16;
that violates any applicable laws, or infringes, violates or otherwise misappropriates the intellectual property or other rights of any third party (including any moral right, privacy right or right of publicity); Or
that encourages any conduct that may violate, any applicable laws or would give rise to civil or criminal liability;
disable, overly burden, impair, or otherwise interfere with servers or networks connected to the Brand Binary Platform (e.g., a denial of service attack);
attempt to gain unauthorized access to the Brand Binary Platform;
use any data mining, robots, or similar data gathering or extraction methods, or copy, Modify, reverse engineer, reverse assemble, disassemble, or decompile the Brand Binary Solution or any part thereof or otherwise attempt to discover any source code, except as expressly provided for in this Agreement;
use the Brand Binary Solution for the purpose of building a similar or competitive product or service; or
use the Brand Binary Solution other than as permitted by this Agreement;
Fair Use Policy:
The Brand Binary Solution is intended to facilitate communications between Chat Participants and a Business in the context of marketing, selling and supporting the Business’ products and services. While Brand Binary sets no limits on the number of Messages that can be exchanged between any given Chat Participant and any given Business, in aggregate no Business shall exceed messages limit set within their account that may not be limited to because of account credit balance. Such usage of the Brand Binary Platform exceeds any usage limit, which may occur due to Brand Binary system flaw and/or intentionally violated our security policy by modifying our code/database and shall be deemed a violation of the terms of this Agreement and the Customer’s account will immediately be terminated or kept on hold until investigation completes internally by Brand Binary’s security team.
Customers will generally have access to Brand Binary’s technical support from 10:00am to 5:00pm AEST on weekdays (other than holidays observed by Brand Binary) through email support or through the web site using our chat widget on the website.
Customer will pay to Brand Binary the applicable fees described on the Brand Binary Website (the “Fees”) during the Term in accordance with the payment terms set out herein.
Third Party Messaging Platform Fees:
As Brand Binary connects with Third Party Messaging Platform’s API and their charges are added to Brand Binary’s Fees that are resold to the Customer. Brand Binary shall advise Customer in writing as to the applicable charges (monthly charges and Pay As You Go per message charges) for use of Brand Binary’s SaaS platform and Customer shall have the right to accept such charges or decline them and not use the associated service. In the event a Third Party Messaging Platforms imposes special requirements on Brand Binary beyond API integrations, including but not limited to hosting endpoints unique to that service, then Brand Binary shall have the right to charge Customer for this additional service and Customer shall have the right to accept such charges or decline them and not use the associated service.
All Fees shall be in U.S. Dollars as this currency is widely accepted around the world;
Brand Binary shall charge and invoice Customer the applicable Fees, in advance, by credit card, on the Effective Date and on every monthly anniversary thereafter;
Subject to section 11(d) below, payment obligations hereunder are not subject to any set-off or withholding rights whatsoever, any and all of which are hereby expressly waived by Customer.
Disputed Invoices or Charges. If Customer in good faith disputes any portion of a Brand Binary invoice or charge, Customer may provide a dispute notice to Brand Binary with written documentation identifying and substantiating the disputed amount within fifteen (15) days from receipt of the applicable invoice or charge, and if applicable, at the time it pays the undisputed portion of such invoice, withhold payment of such disputed portion. If Customer does not report or does not provide such substantiating documentation within that period, Customer shall be deemed to have waived its right to dispute any and all portions of that invoice. For greater certainty, Customer shall pay all undisputed amounts of that invoice in accordance with section 10 (b) above.
Except for bona fide disputed amounts, any failure to make a payment of any Fees or taxes in strict conformity with the requirements of this section 10 entitle Brand Binary to suspend, in whole or in part, access to Services, until such payment is received. Additionally, Brand Binary shall assess and Customer shall pay a charge, compounded monthly, of the lesser of (a) 2.5% per month (30% per year) or (b) the highest amount allowed by law on all past due amounts (except amounts disputed pursuant to section (c) above). Furthermore, upon any such failure all outstanding amounts shall become due and payable without further delay.
Certain Taxes. The Fees set out in this Agreement do not include applicable taxes, duties, withholdings, tariffs, levies, customs, capital or income taxes or other governmental charges or expenses, including but not limited to value added tax, sales tax, consumption tax and similar taxes or duties as well as any current or future municipal, state, federal or provincial taxes, and Customer will pay, indemnify and hold harmless Brand Binary from same, other than taxes based on the net income or profits of Brand Binary.
For purposes of this Agreement, a Party receiving Confidential Information (as defined below) will be the “Recipient” and the Party disclosing such information will be the “Discloser" and “Confidential Information” means any and all information of Discloser disclosed by Discloser to Recipient or otherwise coming into the possession of Recipient during the Term that is marked as “confidential” or that a reasonable person would understand to be confidential; provided that Discloser’s Confidential Information does not include, except with respect to Personal Information: (i) information already known or independently developed by Recipient outside the scope of this relationship by personnel not having access to any Discloser’s Confidential Information; (ii) information that is publicly available through no wrongful act of Recipient; or (iii) information received by Recipient from a third party who was free to disclose it without confidentiality obligations. Notwithstanding the foregoing the terms and conditions of this Agreement and all Brand Binary Property (including any part thereof), whether marked as “confidential” or not, will be Brand Binary’s Confidential Information will not be Customer’s Confidential Information.
Recipient hereby agrees that during the Term and at all times thereafter it will not: (i) disclose such Confidential Information of the Discloser to any person, except to its own personnel or affiliates having a “need to know” and that have entered into written agreements no less protective of such Confidential Information than this Agreement, and to such other recipients as the Discloser may approve in writing; (ii) use Confidential Information of the Discloser except to exercise its license rights or perform its obligations under this Agreement; or (iii) alter or remove from any Confidential Information of the Discloser any proprietary legend. Recipient will be deemed to have discharged its confidentiality obligations under this Section 11 (Confidential Information) if Recipient uses the same degree of care in safeguarding the Confidential Information of Discloser as it uses in protecting its own confidential information of a similar nature from unauthorized disclosure.
Exceptions to Confidentiality:
Notwithstanding Section 12(b), Recipient may disclose Discloser’s Confidential Information: (i) to the extent that such disclosure is required by applicable law or by the order of a court or similar judicial or administrative body, provided that the Recipient promptly notifies the Discloser in writing of such required disclosure and cooperates with the Discloser to seek an appropriate protective order; (ii) to its employees, accountants, internal and external auditors, legal counsel and other professional advisors if and to the extent such persons need to know such Confidential Information in order to provide applicable professional advisory services related to Brand Binary’s business; or (iii) in the case of Brand Binary, to potential assignees, acquirers or successors of Brand Binary if and to the extent such persons need to know such Confidential Information in connection with a potential sale, merger, amalgamation or other corporate transaction involving the business or assets of Brand Binary.
Customer represents and warrants to, and covenants with, Brand Binary that (1) the Customer Data will only contain Personal Data in respect of which Customer has provided all notices and disclosures (including to each Data Subject), obtained all applicable third party consents and permissions and otherwise has all authority, in each case as required by applicable laws, to enable Brand Binary to provide the Services, including with respect to the collection, storage, access, use, disclosure and transmission of Personal Data, including by or to Brand Binary and to or from all applicable third parties (including third party providers of any Third Party Messaging Platforms); and (2) by connecting the WhatsApp Business Solution via the Brand Binary Platform, the Customer will be in compliance with the WhatsApp Business Solution Terms (https://www.whatsapp.com/legal/business-solution-terms/) at all times when accessing and using the WhatsApp Business Solution via the Brand Binary Platform.
EXCEPT AS SPECIFICALLY PROVIDED IN THIS AGREEMENT, THE BRAND BINARY SOLUTION (OR ANY PART THEREOF), AND ANY OTHER PRODUCTS AND SERVICES PROVIDED BY BRAND BINARY TO CUSTOMER ARE PROVIDED “AS IS”, “AS AVAILABLE”. FURTHERMORE, ANY PARTS OF THE BRAND BINARY SOLUTION DELIVERED THROUGH THE EARLY ACCESS PROGRAM, OR UNDER A FREE SUBSCRIPTION PROGRAM OF ANY TYPE ARE EXCLUDED FROM ANY WARRANTIES PROVIDED WITHIN THIS AGREEMENT.
TO THE EXTENT PERMITTED BY APPLICABLE LAW, BRAND BINARY HEREBY DISCLAIMS ALL EXPRESS, IMPLIED, COLLATERAL OR STATUTORY WARRANTIES, REPRESENTATIONS AND CONDITIONS, WHETHER WRITTEN OR ORAL, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY, MERCHANTABLE QUALITY, COMPATIBILITY, TITLE, NON-INFRINGEMENT, SECURITY, RELIABILITY, COMPLETENESS, QUIET ENJOYMENT, ACCURACY, QUALITY, INTEGRATION OR FITNESS FOR A PARTICULAR PURPOSE OR USE, OR ANY WARRANTIES OR CONDITIONS ARISING OUT OF COURSE OF DEALING OR USAGE OF TRADE. BRAND BINARY DOES NOT WARRANT THAT THE BRAND BINARY SOLUTION (OR ANY PART THEREOF) WILL OPERATE WITHOUT INTERRUPTION OR BE ERROR FREE, OR THAT ALL ERRORS CAN OR WILL BE CORRECTED. WITHOUT LIMITING THE GENERALITY OF ANY OF THE FOREGOING, BRAND BINARY EXPRESSLY DISCLAIMS ANY REPRESENTATION, CONDITION OR WARRANTY THAT ANY DATA OR INFORMATION PROVIDED TO CUSTOMER IN CONNECTION WITH CUSTOMER’S USE OF THE BRAND BINARY SOLUTION (OR ANY PART THEREOF) IS ACCURATE, OR CAN OR SHOULD BE RELIED UPON BY CUSTOMER FOR ANY PURPOSE WHATSOEVER.
THIRD PARTY MESSAGING PLATFORMS, CUSTOMER APPLICATION, PRE-INTEGRATED THIRD PARTY BUSINESS APPLICATIONS, AND CUSTOM-INTEGRATED BUSINESS APPLICATIONS DISCLAIMER.CUSTOMER ACKNOWLEDGES THAT BRAND BINARY’S PERFORMANCE OF ITS OBLIGATIONS UNDER THIS AGREEMENT IS DEPENDENT ON: (I) CUSTOMER HAVING TAKEN ALL STEPS NECESSARY TO ENABLE THE AVAILABLE INTEROPERABILITY BETWEEN THE BRAND BINARY PLATFORM AND ALL APPLICABLE THIRD PARTY MESSAGING PLATFORMS, CUSTOMER APPLICATION, PRE-INTEGRATED THIRD PARTY BUSINESS APPLICATIONS, AND CUSTOM-INTEGRATED BUSINESS APPLICATIONS (THROUGH USE OF THE BRAND BINARY API/SERVICE); AND (II) ACCESS TO SERVICES, SOFTWARE OR SYSTEMS OF THIRD PARTIES (INCLUDING THIRD PARTY SERVICE PROVIDERS OF ALL APPLICABLE THIRD PARTY MESSAGING PLATFORMS, PRE-INTEGRATED THIRD PARTY BUSINESS APPLICATIONS, AND CUSTOM-INTEGRATED BUSINESS APPLICATIONS) AND DATA STORED OR MAINTAINED THEREON (COLLECTIVELY, THE “EXTERNAL DEPENDENCIES”). BRAND BINARY IS NOT RESPONSIBLE FOR ANY EXTERNAL DEPENDENCIES AND WILL HAVE NO LIABILITY IN RESPECT OF ANY INTERFERENCE WITH CUSTOMER’S USE OR ANY USER’S USE OF OR ACCESS TO THE BRAND BINARY SOLUTION OR SECURITY OR PRIVACY BREACHES ARISING FROM OR ATTRIBUTABLE TO ANY EXTERNAL DEPENDENCIES, AND CUSTOMER WAIVES ANY AND ALL CLAIMS AGAINST BRAND BINARY (℅ AUSTRALIAN CYBER CORPORATION PTY LTD) IN CONNECTION THEREWITH.
Customer will defend, indemnify and hold harmless Brand Binary (℅ Australian Cyber Corporation Pty Ltd), its employees, officers, directors, affiliates, agents, contractors, successors, and assigns against any and all third party (including Administrative Users, Customer’s Client, and Chat Participants) liability (including damages, recoveries, deficiencies, interest, penalties and reasonable legal fees), directly or indirectly arising from or in connection with, or relating to: (i) Customer Data; (ii) Customer’s breach of any of Customer’s obligations, representations or warranties under this Agreement; (iii) use of the Brand Binary Solution (or any part thereof) by Customer, any Administrative User, any Customer’s Client or any Chat Participant in combination with any Customer Applications or any third party software, application or service; (iv) misrepresentation, criminal behaviour or gross negligence on the part of Customer, any Administrative User, any Customer’s Client, or any Chat Participant; or (v) any actual or alleged infringement, violation or misappropriation of the rights of any person (including intellectual property or privacy rights) as a result of Customer’s, any Administrative User’s, any Customer’s Client or any Chat Participant’s use of the Brand Binary Solution (or any part thereof) contrary to the terms of this Agreement. Customers will fully cooperate with Brand Binary (℅ Australian Cyber Corporation Pty Ltd) in the defense of any claim defended by Customer pursuant to its indemnification obligations under this Agreement and will not settle any such claim without the prior written consent of Brand Binary (℅ Australian Cyber Corporation Pty Ltd).
The Parties acknowledge that the following provisions have been negotiated by them and reflect a fair allocation of risk and form an essential basis of the bargain and will survive and continue in full force and effect despite any failure of consideration or of an exclusive remedy:
IN NO EVENT WILL THE TOTAL AGGREGATE LIABILITY OF BRAND BINARY (℅ AUSTRALIAN CYBER CORPORATION PTY LTD) IN CONNECTION WITH OR UNDER THIS AGREEMENT EXCEED THE AMOUNT OF FEES PAID BY CUSTOMER IN THE PRIOR 12 MONTH PERIOD IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM OR AU$500, WHICHEVER IS THE LESSER. FOR GREATER CERTAINTY, THE EXISTENCE OF ONE OR MORE CLAIMS UNDER THIS AGREEMENT WILL NOT INCREASE THIS MAXIMUM LIABILITY AMOUNT. IN NO EVENT WILL BRAND BINARY’S THIRD PARTY SUPPLIERS HAVE ANY LIABILITY ARISING OUT OF OR IN ANY WAY CONNECTED TO THIS AGREEMENT.
TO THE MAXIMUM EXTENT PERMITTED UNDER APPLICABLE LAW, IN NO EVENT WILL BRAND BINARY (℅ AUSTRALIAN CYBER CORPORATION PTY LTD) BE LIABLE TO CUSTOMER OR ANY USER FOR ANY: (I) SPECIAL, EXEMPLARY, PUNITIVE, INDIRECT, INCIDENTAL OR CONSEQUENTIAL DAMAGES, (II) LOST SAVINGS, PROFIT, DATA, USE, OR GOODWILL; (III) BUSINESS INTERRUPTION; (IV) ANY COSTS FOR THE PROCUREMENT OF SUBSTITUTE PRODUCTS OR SERVICES; (V) PERSONAL INJURY OR DEATH; OR (VI) PERSONAL OR PROPERTY DAMAGE ARISING OUT OF OR IN ANY WAY CONNECTED TO THIS AGREEMENT, REGARDLESS OF CAUSE OF ACTION OR THE THEORY OF LIABILITY, WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE, GROSS NEGLIGENCE, FUNDAMENTAL BREACH, BREACH OF A FUNDAMENTAL TERM) OR OTHERWISE AND EVEN IF NOTIFIED IN ADVANCE OF THE POSSIBILITIES OF SUCH DAMAGES.
This Agreement will commence on the Effective Date and continue to be in effect until your subscription has been terminated in accordance with the terms Customer agreed to on the Brand Binary website at time of signup (the “Term”). For greater certainty, if Customer has subscribed to an ongoing subscription, then such subscription will automatically renew at its expiry for the same period of time, at the then-current subscription rate described on the Brand Binary Website.
Termination For Convenience:
Either Party may elect to terminate this Agreement and your subscription to Brand Binary services as of the end of your then current Term by providing notice, on or prior to the date thirty (30) days preceding the end of such Term. For clarity, per section 15(a), unless this Agreement and your subscription is so terminated, your subscription will renew for a Term equivalent in length to the then expiring Term.
Refunds and Termination Charges:
No refunds or credits for Fees will be provided if you elect to terminate this Agreement prior to the end of your Term. If you terminate this Agreement prior to the end of your Term, or Brand Binary effects such termination pursuant to Section 15(d), in addition to other amounts you may owe Brand Binary (℅ Australian Cyber Corporation Pty Ltd), you must immediately pay any then unpaid Fees associated with the remainder of your Term. This amount will not be payable by you in the event you terminate as a result of a material breach of this Agreement by Brand Binary, provided that you provide advance notice of such breach to Brand Binary and afford Brand Binary not less than thirty (30) days to reasonably cure such breach as provided for in section 15(d).
Termination for Cause:
A Party may terminate this Agreement for cause (a) upon thirty (30) days’ written notice to the other Party of a material breach if such breach remains uncured at the expiration of such period; or (b) if the other Party becomes the subject of a petition in bankruptcy or any other proceeding relating to insolvency, receivership, liquidation or assignment for the benefit of creditors. If this Agreement is terminated by you in accordance with this section, Brand Binary (℅ Australian Cyber Corporation Pty Ltd) will, to the extent permitted by applicable law, refund you any prepaid fees covering the remainder of the Term after the effective date of termination. If this Agreement is terminated by Brand Binary in accordance with this section, you will pay any unpaid fees covering the remainder of the Term. In no event will termination relieve you of your obligation to pay any fees payable to Brand Binary for the period prior to the effective date of termination.
The following Sections, together with any other provision of this Agreement which expressly or by its nature survives termination or expiration, or which contemplates performance or observance subsequent to termination or expiration of this Agreement, will survive expiration or termination of this Agreement for any reason: Section 6 (Reservation of Rights), Section 7 (Brand Binary’s Right to Use Customer Data), Section 11 (Fees), Section 12 (Confidential Information), Section 13 (Warranty; Disclaimer; Indemnity), Section 14 (Limitation of Liabilities), Section 15(e) (Survival), and Section 16 (General Provisions).
Notices sent to either Party will be effective when delivered in person or by email, one day after being sent by overnight courier, or two days after being sent by first class mail postage prepaid to the official contact designated by the Parties and immediately after being received by the other Party’s server. Notices must be in writing and sent: (i) if to Brand Binary, to the address set out in the introductory paragraph of this Agreement; and (ii) if to Customer, to the current postal or email address that Brand Binary has on file with respect to Customer. Brand Binary may change its contact information by posting the new contact information on the Brand Binary Website. Customer is solely responsible for keeping its contact information on file with Brand Binary through the Brand Binary Platform current at all times during the Term.
Customers will not assign this Agreement to any third party without Brand Binary’s prior written consent, which consent will not be unreasonably withheld. Brand Binary may assign this Agreement or any rights under this Agreement to any third party without Customer’s consent in connection with any merger or change of control of Brand Binary (℅ Australian Cyber Corporation Pty Ltd) or the sale of all or substantially all of Brand Binary’s (℅ Australian Cyber Corporation Pty Ltd’s) assets provided that any such successor agrees to fulfill its obligations pursuant to this Agreement. Any assignment in violation of this Section will be void. The terms of this Agreement will be binding upon permitted assignees. This Agreement will insure to the benefit of and be binding upon the Parties, their permitted successors and permitted assignees.
Choice of Law:
This Agreement and any action related thereto will be governed by and construed in accordance with the substantive laws of the State of New South Wales, Australia, without regard to conflicts of law principles. The Parties will initiate any lawsuits in connection with this Agreement in Sydney, State of New South Wales, Australia and irrevocably attorn to the exclusive personal jurisdiction and venue of the courts sitting therein. The U.N. Convention on Contracts for the International Sale of Goods will not apply to this Agreement.
Except as otherwise provided in this Agreement, the Parties rights and remedies under this Agreement are cumulative. The term “include” and “including” mean, respectively, “include without limitation” and “including without limitation.” The headings of sections of this Agreement are for reference purposes only and have no substantive effect. The terms “consent” or “discretion”, when used in respect of Brand Binary in this Agreement means the right of Brand Binary to withhold such consent or exercise such discretion, as applicable, arbitrarily and without any implied obligation to act reasonably or explain its decision to the Customer.
Neither Party will be liable for delays caused by any event or circumstances beyond Brand Binary’s reasonable control, including acts of God, acts of government, flood, fire, earthquakes, civil unrest, acts of terror, strikes or other labour problems (other than those involving Brand Binary employees), Internet service provider failures or delays, or the unavailability or Modification by third parties of third party websites.
Any provision of this Agreement found by a tribunal or court of competent jurisdiction to be illegal or unenforceable will be severed from this Agreement and all other provisions of this Agreement will remain in full force and effect.
A waiver of any provision of this Agreement must be in writing and a waiver in one instance will not preclude enforcement of such provision on other occasions.
Customer’s relationship to Brand Binary is that of an independent contractor, and neither Party is an agent or partner of the other. Customer will not have, and will not represent to any third party that it has, any authority to act on behalf of Brand Binary (℅ Australian Cyber Corporation Pty Ltd).
This Agreement constitutes the entire agreement between the Parties with respect to the subject matter of this Agreement and supersedes all other communications, whether written or oral.
Subject to the following sentence, no amendment, supplement, modification, waiver, or termination of this Agreement and, unless otherwise expressly specified in this Agreement, no consent or approval by any Party, will be binding unless executed in writing by the Party or Parties to be bound thereby. NOTWITHSTANDING THE PRECEDING SENTENCE, BRAND BINARY MAY UNILATERALLY AMEND THIS AGREEMENT, IN WHOLE OR IN PART (EACH, AN “AMENDMENT”), BY: (I) GIVING CUSTOMER PRIOR NOTICE OF SUCH AMENDMENT; OR (II) POSTING NOTICE OF SUCH AMENDMENT ON THE WEBSITE. UNLESS OTHERWISE INDICATED BY BRAND BINARY, ANY SUCH AMENDMENT WILL BECOME EFFECTIVE AS OF THE DATE THE NOTICE OF SUCH AMENDMENT IS PROVIDED TO CUSTOMER OR IS POSTED ON THE WEBSITE (WHICHEVER IS THE EARLIER). IF CUSTOMER HAS PREPAID ANY FEES TO BRAND BINARY AND PROVIDES NOTICE TO BRAND BINARY WITHIN 30 DAYS OF THE EFFECTIVE DATE OF AN AMENDMENT THAT CUSTOMER WISHES TO EXERCISE ITS TERMINATION FOR CONVENIENCE RIGHT PURSUANT TO SECTION 15(b) OF THIS AGREEMENT, THEN BRAND BINARY WILL REFUND CUSTOMER AN AMOUNT ON A PRO-RATED BASIS CALCULATED BASED ON THE EFFECTIVE DATE OF TERMINATION UNTIL THE END OF THE PREPAID SUBSCRIPTION PERIOD.
It is the express wish of the Parties that this Agreement and all related documents be drawn up in English.
Reasonable Attempts to Correct Errors on Notice
Termination by Customer
Termination by “Australian Cyber Corporation”
Suspension of Service
Term of suspension and retention of data
Renewal of Term
Billing and Payment Arrangements
Payment by Credit Card/ Wire Transfer/Cheque
Right to use logo
License of Customer Software and Intellectual Property
No Assurance of Compatibility